Beauty met purpose on the grandest stage of Malaysian fashion. L’Oréal Paris, as the Official Beauty, Makeup & Hair Partner of KL Fashion Week 2025, proudly unveiled the REDManifesto Runway, a groundbreaking celebration of identity, self-worth, and the enduring spirit of womanhood. This year’s show is not merely a display of beauty, garments and glamour; it is a bold declaration of a movement for every woman.
Rooted in the theme of Duality, Form & Force, REDManifesto is a visceral and visual experience that transforms the traditional runway into a space of storytelling. L’Oréal Paris, with its enduring motto “Because you’re worth it,” positions itself not only as a beauty authority but as a cultural force advocating for women’s visibility, voice, and value in today’s world.
22 Women of Worth: Walking for Every Woman.
At the heart of the REDManifesto showcase is 22 extraordinary Women of Worth, selected from across Malaysia for their strength, resilience, and impact. These women represent the many faces of modern Malaysian femininity, from community leaders and artists to entrepreneurs and activists; each defining beauty in their own terms.
The full list of Women of Worth includes:
● Melissa Tan – Climate activist championing sustainable living through digital platforms.
● Aida Zunaidi – Founder of Ibupreneur, transforming motherhood into economic dignity
●Dato’ Jacqueline Fong – Cultural guardian preserving Sarawak’s indigenous crafts.
● Ellice Ng – Entrepreneur and trauma survivor turned business leader and mentor.
● Amanda Nell Eu – Cannes-acclaimed filmmaker breaking boundaries for women in cinema.
● Bella Astillah – Actress and mother redefining grace through emotional authenticity.
● Winifred Duraisingam – Cricket captain pioneering women’s sports in Malaysia.
● Dr. Premitha Damodaran – Menopause advocate reshaping midlife women’s health discourse.
● Zahnita Wilson – Model and advocate promoting inner healing and gratitude.
● Tehmina Kaoosji – Media personality and journalist who amplifies marginalised voices through fearless storytelling.
● Andrea Wong – Self-made fashion entrepreneur empowering creatives through originality.
● Tan Lee Bee – Veteran sign language interpreter giving voice to the unheard.
● Caryn Loh – Retail visionary driving innovation and inclusion at Watsons Malaysia.
● Madiha Fuad – Founder of PlusVibes, a mental health app supporting Southeast Asia.
● Debbie Goh – Actress and former Miss Malaysia celebrating personal growth and mindful living.
● Maheswari Jaganathan – Healthcare innovator improving invisible care systems.
● Hannah Tan – Former pop icon turned youth mentor and social entrepreneur.
● Renuga Nair – IT professional redefining career access and breaking industry gatekeeping.
● Datin Wira Livonia Ricky Guing – Pageantry leader transforming beauty standards into empowerment.
● Che Puan Sarimah Ibrahim – Mental health advocate normalizing therapy and emotional intelligence.
● Fiona Tan – Beauty business founder living with a rare skin condition, championing difference.
● Charissa Chong – Wellness coach guiding purposeful, holistic living in a chaotic world.
A New Era of Red: Defined by Her, Designed for All With REDManifesto, L’Oréal Paris and KL Fashion Week 2025 offer more than just a fashion spectacle. They present a cultural statement, one that honors individuality, diversity, and the collective power of women. Through the lens of beauty and the language of design, the showcase invites everyone to rethink what it means to be seen, to be heard, and to be worthy.
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